Pomm's Watercolor Academy

Privacy Policy

Effective Date: January 1st 2026 | Last Updated: March 6th 2026

This Privacy Policy explains how Pomm's Watercolor Academy ("we," "us," or "our") collects, uses, discloses, and protects information about you when you visit our websites, purchase our products, or enroll in our programs — including The Institute.

Our platforms include our main website (hosted on Kajabi), our sales funnels (hosted on ClickFunnels), and The Institute community and course platform (hosted on Membership.io). This policy covers all of these properties.

By using our services, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use our services.

1. Who We Are

Pomm's Watercolor Academy is an online watercolor painting school based in Florida, USA. We offer digital products, downloads, and a flagship program called The Institute.

Data Controller Contact: hello@pommwatercoloracademy.com

2. Information We Collect

We collect information you provide directly, information collected automatically when you use our platforms, and information received from third parties.

2.1 Information You Provide

Full name
Email address
Phone number
Billing and payment information (processed securely through our payment providers — we do not store full card numbers)
Account login credentials (username and password)
Any content you post in The Institute community, including messages, replies, and uploaded work

2.2 Information Collected Automatically

When you visit our platforms, we and our service providers may automatically collect:

IP address
Browser type and version
Device type and operating system
Pages visited, time spent, and navigation paths
Referring URL (how you found us)
Course and content access activity (login times, lessons accessed, progress)
Cookies and similar tracking technologies — see Section 6 for details

2.3 Information From Third Parties

We may receive information about you from:

Google and Meta (Facebook/Instagram), if you interact with our advertisements on those platforms
Kajabi, ClickFunnels, and Membership.io, in connection with your account and activity on those platforms
Buy Now Pay Later providers, in connection with payment processing

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Manage Our Services

Create and manage your account
Process payments and fulfil orders
Deliver digital products, course access, and program materials
Provide customer support and respond to your enquiries
Manage your participation in The Institute community

3.2 To Communicate With You

Send transactional emails (receipts, account notifications, access confirmations)
Send marketing and promotional emails about our products and offers — you can opt out at any time via the unsubscribe link in any email
Send program-related communications such as lesson updates, instructor messages, and community announcements

3.3 To Improve Our Services

Analyse how students use our platforms and content
Understand which marketing channels and campaigns are most effective
Diagnose technical issues and improve platform performance

3.4 For Advertising and Retargeting

We use data collected through cookies and tracking pixels to show you relevant advertising on Google and Meta platforms. This may include showing ads to people who have visited our site (retargeting) and finding new audiences with similar characteristics to our existing students (lookalike audiences).

You can manage your ad preferences directly with Google and Meta using the links in Section 6.

3.5 For Legal and Safety Purposes

Comply with applicable laws and regulations
Enforce our Terms of Service and Refund Policy
Protect against fraud, abuse, and unauthorized access
Respond to legal requests from authorities where required

3.6 SMS Communications and Consent

If you provide your phone number to Pomm's Watercolor Academy, you may receive SMS or text messages related to your account, purchases, program participation, or promotional offers.

These messages may include:

• Account notifications
• Program updates and reminders
• Customer support responses
• Promotional or marketing messages

By providing your phone number and opting in to receive SMS messages, you consent to receive text messages from Pomm's Watercolor Academy at the number provided.

Message frequency may vary.

Message and data rates may apply depending on your mobile carrier and plan.

You can opt out of SMS communications at any time by replying STOP to any message. For help, reply HELP or contact us at hello@pommwatercoloracademy.com

Consent to receive SMS messages is not a condition of purchasing any goods or services.

4. How We Share Your Information

We do not sell your personal information. We share information only as described below.

4.1 Service Providers

We share data with trusted third-party service providers who help us operate our business. These providers are contractually required to protect your data and may only use it as directed by us:

Kajabi — course hosting, website, email, and payment processing platform
ClickFunnels — sales funnel and landing page platform
Membership.io — The Institute community and membership platform
Google — analytics (Google Analytics) and advertising (Google Ads)
Meta (Facebook/Instagram) — advertising and retargeting
Buy Now Pay Later providers — payment processing
Kajabi Payments — payment processing for payment plans

4.2 Legal Requirements

We may disclose your information if required to do so by law, court order, or government authority, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

4.3 Business Transfers

If Pomm's Watercolor Academy is acquired, merged, or its assets are transferred, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our website if such a change occurs.

4.4 Community Content

Content you post in The Institute community — including messages, replies, and shared work — may be visible to other enrolled members. Please be mindful of what you share. We reserve the right to remove content or accounts that violate our community standards.

4.5 Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories of information sharing described in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide our services. Specifically:

Account data is retained for the duration of your account and for a reasonable period afterward in case you wish to re-enroll or in connection with any outstanding support or legal matters.
Purchase and billing records are retained for a minimum of 7 years in accordance with US tax and financial record-keeping requirements.
Marketing email preferences and opt-out records are retained indefinitely to honour your choices.
Community content (Institute members) may be retained after your membership ends for the purposes of community continuity, unless you request deletion.

To request deletion of your account and associated data, please contact us at hello@pommwatercoloracademy.com. Note that some data may be retained where required by law or for legitimate business purposes such as resolving disputes.

6. Cookies and Tracking Technologies

We and our third-party partners use cookies, pixels, and similar tracking technologies on our platforms. These help us operate the site, understand user behaviour, and serve relevant advertising.

Types of Cookies We Use

Essential cookies — required for the site to function (logins, checkout, access to course content)
Analytics cookies — used by Google Analytics to understand how visitors interact with our site
Advertising cookies — used by Google and Meta to serve targeted ads and measure campaign performance

Managing Your Preferences

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect your ability to use our platforms. You can also opt out of interest-based advertising through:

Google: https://adssettings.google.com
Meta: https://www.facebook.com/ads/preferences
General opt-out tool: https://optout.aboutads.info

7. Your Rights and Choices

Depending on where you are located, you may have certain rights regarding your personal information. We will honour these rights regardless of your location wherever reasonably practicable.

Rights Available to All Users

Access — You can request a copy of the personal information we hold about you.
Correction — You can ask us to correct inaccurate or incomplete information.
Deletion — You can request that we delete your personal data, subject to legal retention requirements.
Marketing opt-out — You can unsubscribe from marketing emails at any time using the unsubscribe link in any email, or by contacting us directly.

Additional Rights for EU / EEA / UK Residents

If you are located in the European Union, EEA, or United Kingdom, you have additional rights under the GDPR (or UK GDPR):

Right to data portability — receive your data in a structured, machine-readable format
Right to restrict processing — ask us to limit how we use your data in certain circumstances
Right to object — object to processing based on legitimate interests or for direct marketing
Right to lodge a complaint — with your local data protection authority

Please note that our primary operations are based in Florida, USA. Data transfers to the US from the EU/UK are made on the basis of standard contractual clauses or other appropriate safeguards where required.

California Residents (CCPA)

If you are a California resident, you have the right to:

Know what personal information we collect, use, disclose, and sell
Request deletion of your personal information
Opt out of the "sale" of personal information — note that we do not sell personal information in the traditional sense, but sharing data with advertising partners may constitute a "sale" under California law
Non-discrimination for exercising your privacy rights

To exercise any California rights, contact us at hello@pommwatercoloracademy.com with the subject line: "California Privacy Request."

How to Exercise Your Rights

For any privacy request, email us at:

hello@pommwatercoloracademy.com

Please include your full name, the email address associated with your account, and a description of your request. We will respond within 30 days. We may need to verify your identity before processing certain requests.

8. Children's Privacy

Our services are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. We do not specifically market to minors.

If you are a parent or guardian and believe your child under 13 has provided us with personal information without your consent, please contact us immediately at hello@pommwatercoloracademy.com and we will take steps to delete that information.

Users between the ages of 13 and 17 may use our services only with the consent and supervision of a parent or guardian.

9. Data Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These include:

Secure HTTPS connections across all our platforms
Payment processing through PCI-compliant providers — we do not store full payment card numbers
Access controls limiting who within our team can access personal data
Use of reputable third-party platforms (Kajabi, ClickFunnels, Membership.io) with their own security practices

No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. If you believe your account has been compromised, please contact us immediately.

10. Third-Party Links

Our platforms may contain links to third-party websites, tools, or resources. This privacy policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party services you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For significant changes, we will notify you by email or by posting a prominent notice on our website.

Your continued use of our services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us at: